UX / UI Designer. Product Visual Designer. Pizza Lover. Breaking Bad Fan. Soccer Fanatic.

Rio Roller

A lightweight fashion roller skate, capable of reassuring beginners and exciting pro riders while reducing the risk of heel tear.

Year
2019 (Chassis)
2022 (Sole)
Client
Rio Roller
Project
Hard component complete redesign
role
Lead Product Designer

Success in numbers

The redesigned Rio Roller skate enhances durability and performance through rigorous testing and user-focused insights. A reinforced bond between the sole and boot minimises the risk of heel separation, an issue that can lead to injury, ensuring a longer-lasting and safer skate. Understanding the diverse needs of skaters was key to the design process.

New turning angles provide beginners with greater stability and control, while allowing experienced riders the flexibility and confidence to perform demanding tricks without excessive wear on the skate. Aesthetics were equally important. As a brand at the forefront of fashion skating, featured in publications like Vogue, Rio Roller skates need to be both stylish and iconic.

The updated sole and chassis are designed to stand the test of time, maintaining a signature look that will remain instantly recognisable for years to come.

Since it's redesign, Rio Roller have sold over one millions units across the globe.

Designing for every rider.

Rio Roller has been given a timeless new look, with a chassis engineered to perfectly fit each sole across all sizes. Every component has been carefully redesigned to provide skaters with maximum control and comfort, no matter their riding style.

The Brief

To develop Rio Roller’s first custom chassis, the design needed to enhance both performance and user satisfaction. The chassis had to provide greater stability and control for beginners while offering the responsiveness and durability required by more advanced skaters. Additionally, a new sole was designed to minimise the risk of heel separation, currently the most costly issue for Rio Roller. Both components were engineered to align with updated sizing, ensuring a better fit for the brand’s boot range.

The problems:

For the past 20 years, roller skates have faced many of the same design challenges. Most brands have relied on off-the-shelf components from factories with limited modern development, resulting in skates with mismatched parts, each upgraded at different times and by different manufacturers. Like the majority of its competitors, Rio Roller had also been affected by this approach.

  • Heel tear is a common issue for almost all skates in the market. This is where the boot would separate from the sole, and the fabric would also tear. Therefore, we aimed to reduce or eliminate this.

  • The original skate was heavier compared to much of the competition, giving a sluggish feel to the skate.

  • User feedback to us that the original skates were overturning when they leaned. A smaller turning angle was needed as most of the direction should be dictated by the user lifting and redirecting their foot.

  • Overall the components were not working completely in synergy. Users felt that this combined with a lack of support in the boot meant that they were unstable and at risk of falling.

  • Skate sizing had become confusing for Rio Roller, with sole sizes not matching as best as possible with the chassis, as the chassis is shared across several shoe sizes

  • Our skates used several of the same open moulds that our competition used. This meant that Rio was lacking a signature image that separated them from the market, which gave the same “boring” look.

The Opportunity

With several clearly defined challenges, the goal was to design a new Rio Roller skate built to last over ten years while addressing these long-standing issues. As no competitors had successfully overcome them, this presented an opportunity to gain a larger market share and deliver one of the best mass-produced, affordable skates available.

Sole Prototyping

Increasing strength and reducing risk of heel tear.



  • Key insights from the prototyping stages enabled me to refine the ideal depth for the boot, allowing it to sit within a deeper sole. This redesigned sole featured higher edges, creating a larger gluing area and increased surface contact for improved durability. We also tested the effectiveness of adding metal pins to secure the boot to the sole and prevent heel separation. The results showed that strategically placing two pins significantly enhanced performance in stress testing, increasing the load capacity from 133kg to 231kg.

The Result

Strength, durability and a recognisable style.



  • The redesign of the Rio sole significantly strengthened the skate, with strength tests indicating a potential reduction in return rates by over 70%. Additionally, we incorporated signature Rio patterns into the mould, ensuring the sole remains distinctly recognisable as a Rio Roller design.

Chassis Prototyping

Increasing strength and durability whilst reducing weight.



  • We focused on developing robust 3D prints for both the chassis and the truck, allowing for collaboration with end users and the incorporation of their valuable feedback. The truck angle was adjusted multiple times to ensure users felt the skate turned as expected while maintaining stability. The chassis was modified accordingly, with particular attention given to how users responded to stoppers in different positions and whether they wore down in the optimal areas.

The Result

A lightweight user focused skate.



  • One of the most important parts of this process was gaining insights from users at each stage and major change. Focus groups and relaxed interviews helped us to develop the perfect all round skate.

Rio Roller Figure Skate

The chassis had now been produced for over 500,000 skates and is also being sold as an individual item. The Sole has been produced and is being introduced to the market in 2023 with the next production of figure skates.

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